As marketers, we know there are a million things we could be working on anytime: eBooks, white papers, blog posts, webinars, paid advertising, email Photo Background Removing marketing. They're all important, but to run a successful business, you need to focus on the highest leverage activities. It's what gets you the most bang for your buck - helping you justify the return on your work investment to your boss. Optimizing your SEO is one of the most important leverage activities you can spend your time on. If you can even rank one of your blog posts at the top of Google for a broad keyword, it could Photo Background Removing drive thousands more visitors to your site every month. And if you've got the rest of your sales funnel in place, those thousands of visitors could represent a significant ROI. In this article, we'll cover 20 tactics you can use to improve your SEO rankings.
Improve what is already working The best and most effective way to make your content stand out isn't to reinvent the wheel – it's by creating a better version of Photo Background Removing what's already proven successful. Instead of trying to create 10x epic content from scratch, find blog posts or videos that are already doing well in your niche and build on them. Backlinko's Brian Dean calls this the Skyscraper Technique. For example, let's say I wanted to write an article for a new marketing blog about Facebook ads. First, I would do some research to find out which Facebook Ads Photo Background Removing blog posts have already generated a lot of links. There are a few ways to do this. I could go to Google, type in a broad search term, and see what ranks near the top.
20 Ways to Boost Your SEO Rankings Or I could type a broad search term into a tool like BuzzSumo and immediately get a list of highly shared content related to Photo Background Removing my topic. 20 Ways to Boost Your SEO Rankings Then I would choose one of those successful pieces of content and build on it. An easy way to do this is to simply lengthen the message . For example, one of the top Google search results for “Facebook ad strategies” is an article titled “5 Ridiculously Powerful Ad Targeting Strategies.” To expand on this idea, you might come up with something like “25 Facebook Advertising Strategies to Grow Your Business.” Another way to improve existing content is to make it more engaging . For example, this article on Pardot.com ranks high in Google for the search term “buyer's journey,” primarily because of the way the article is designed. 20 Ways to Boost Your SEO Rankings Photo Background Removing According to Brian Dean, by taking a message that has already worked and building on it, you greatly reduce the likelihood of your content falling flat because you are writing content that has already worked.