Prioritize quantity instead of quality As much as the quantity and regularity of the executive list publications are essential for the success of a Content Marketing strategy , it is important not to produce them in any way. After all, the Internet is full of content and the B2B audience is even more demanding with the quality and depth of what they offer.3rd mistake: Assuming Decision makers in companies don't care what you think, they need numbers, statistics and information to executive list prove everything you say. Therefore, do not assume! Always work with data that can be used to persuade your buyer persona to learn more about your company and become a potential customer.
4th mistake: produce and wait As good as the executive list content produced by your team is, it will not stand out on the Internet by itself. Therefore, use the necessary resources to promote them. Either through SEO and better search engine optimization or by investing in ads. The important thing is to use the tools so that the content reaches your target audience .5th mistake: Not having a professional dedicated to producing. According to executive list a survey by the Content Marketing Institute , 32% of companies do not have a professional dedicated exclusively to content production work.
The same study reveals that among the executive list companies that achieve better returns, this same number is reduced to 13%.Since we know you don't want to make any of those mistakes in your strategy, we invite you to download our complete (and free) e-book on Content in B2B companies with Hubspot: Ultimate guide to executive list content creation for B2B companies. What are the best examples of B2B Content Marketing? So that you can see how some companies can efficiently exploit B2B Content Marketing, we have included some successful examples that can be adapted to your business and your audience. Insights from Deloitte.