These videos address the most common questions your team hears from customers. Think of it like a video FAQ page. The sales team can send this information to prospects before calling. Employee Resume Videos : Most companies say their employees make a difference. Employee resume videos ( if done right) can introduce your great team members to the world.
Landing page video : Any page with a form should have a video. Doing so quells people's fears of giving you information. Product/Service Videos : Videos detailing a industry mailing list or service can help buyers feel more informed and ready to make a purchase. Cost Video : We say that all the time . You need to address the cost openly on your website, and video is part of that.
If you can't give an exact cost, give an approximation -- and discuss what might cause it to go up or down. Social Proof/Testimonial Videos : Happy customers can be your greatest brand ambassadors. These videos allow them to share their stories with future clients in an authentic and engaging way. "Claims We Make" Video : If you make a claim on your website