Too often we find ourselves churning out piece of content after piece of content without ever once defining what the purpose of the content is. If you are about to create Image Manipulation new content and you haven't yet wondered why you are creating this content, do it and do it now. While you're at it, ask yourself the following questions before you start producing content: What goal will this content help my brand achieve? Will this content accomplish anything measurable for my brand? Who will care about this content? Is it my demographics? Will they care enough to commit? How will I know that this content has been successful? What measurements will I measure? What Image Manipulation is the most cost-effective way to produce this content? In-house, agency or freelance? Were your answers aligned with company goals, strategies and budgets? It should, and if it doesn't, you'll have to ditch the idea and move on to a piece of content that will line up.
Advertising Continue reading below It is not enough to Image Manipulation produce content. Sure, 88% of marketers incorporate content into their marketing strategies, but more than half of marketers struggle to measure the content they produce. How then do we know if the content even works? Let's take a look at some of the top KPIs you can measure for blog posts, podcasts, case studies, and webinars to see if your content is working. Blog post statistics 1. Time spent on page How long do readers spend on your blog? Is it in the tens of seconds or minutes? This can vary greatly Image Manipulation depending on the length of your blog. If the average word count of top-ranking content on Google is between 1140 and 1285 words, you'll want your time on page to be closer to minutes, not 5-10 seconds.
Here's a little exercise from the page to try: Time yourself Image Manipulation and see how long it takes you to read this blog post. Then, take the time, but briefly skim through the blog post. Advertising Continue reading below Even browsing through a 1000+ word blog post, you're going to leave a reader on the page for at least 40-50 seconds while they digest titles, keywords, and Image Manipulation comments. 2. Website traffic analysis Where is the traffic coming from? Are most users searching for the keywords in your post? Are they coming from another website and clicking on a link to your post?