Spark the imagination of customers
In addition to informing customers about product features, the next level is getting them to imagine what it's like to own the product.
Source: Nike
The description of this sneaker is impressive. It makes you dream and feel like part of a fairy tale. "Dancing Flowers," "Electric Sunset," and sneakers are so soft they "take you into the clouds."
As you know, search engine optimization is crucial to Latest Mailing Database your online store. If you optimize all your text, your website will rank higher and more customers will visit it. After they read your cool description, they will buy from you. Well, this sounds perfect in theory, but in practice it takes a lot of work and dedication.
Let’s examine some important aspects of SEO in the context of product descriptions:
Product Titles: Try to create interesting, fun titles that include your branding and add some powerful words (if possible). If you offer free shipping, the title is the best place to announce it.
Create valuable product content and upgrade your old instructions. After describing the product, update the text frequently. Or delete content that no longer makes sense. Trends are changing, so you need to adapt to new trends.
Add meta descriptions on product pages and ALT text on all images.
Maintain the site structure. After creating a website based on product groups, follow its structure. Keep styles for all category or product pages.
Internal links. When linking products, you kill two birds with one stone: you can sell more products through suggestive sales, and your site also ranks higher due to internal linking. . Amazon's typical example is "Customers who bought this item also bought...".
Source: Levi's
Make sure your store is mobile-friendly. We live in a mobile-first era. According to 2017 data from Google, 40% of online transactions are done on mobile devices. And that percentage is still growing.
Optimize category pages. Categories are part of a website taxonomy that helps search engine bots understand your sales. Category pages are something that many sites forget, but are just as important as product descriptions. Category description content helps make your website rank higher.
Source: Asos
If you've just started an online store on WordPress, check out this helpful website SEO checklist for a new WordPress online store.
9. Include social proof
Social proof is based on the fact that people tend to behave in the same way. The logic is that if more people buy a certain product, maybe that's fine.
As far as product descriptions go, social proof is all these signs that others have bought or are buying your product. A social proof mark builds trust with your customers and proves that your product is worth the money.