Storytelling is seen as an important element of content marketing, a way to acquire new customers without selling. By sharing education and information with your target group, you win the hearts of your target group. Just like content marketing, storytelling has to be so good that people want to share it with friends, acquaintances and their social networks. Definition of Storytelling “Transmitting events through words and images.
Stories that are easily transferable, stick and aim to make a change in motive or point of view.” Emotion offers opportunities to build a relationship with your customer Logic underpins the mobile number list redibility of the story Storytelling helps the customer during the purchase journey. Storytelling is ideal for sharing opinions and experiences. It helps to connect emotions and logic, so to speak. To be a good storyteller you must: Earn your customer's attention in a split second Based on the fact that time and attention are a scarce commodity these days And that time and attention are the most valuable elements of this era Tell the story credibly, be authentic and keep the promises made Start listening.
Immerse yourself in the emotions of your audience Think carefully about what you want to achieve Every storyteller should first ask himself what the goal is: do you want to convince, change or shock? And what type of story does this belong to? A personal story, a hero's story, a fairy tale or a portrait? Who are the characters in the story, the opponents and the helpers? Where does my story take place? And of course what do I want to denounce with my story? What point do I want to make? Storytelling in Social Media Most marketers treat social media as a broadcasting channel.