In early 2005, 26-year-old eBay engineer Chen Shijun left to start YouTube. "You" stands for social, and "Tube" stands for video. The name reveals the founder's initial positioning for it: YouTube wants to subvert social in the way of video. But only 3 months after the launch, the idea of "video dating platform" was abandoned. Chen Shijun had this reflection afterwards: “In May 2005, we quickly dropped the direction of a personals and dating site. In fact, I still think YouTube is a unique site. It doesn’t have a lot of interactive social elements, people’s social circles aren’t there. You may also meet new people on YouTube, but it's usually because you like what he puts on the site, not because you're friends. Everything social on YouTube is centered on the content itself. " Today's Chinese entrepreneurs have another argument: social software has a life cycle. Now that the post-00s are adults, they will have their own social platforms, and video is the language of these young people who grew up with the Internet. A group of new entrepreneurs under the name of "video socialization" once again challenged the social giants.
Contents of this article The current state of the video social market The nature of video social Why Video Social Appears What are the characteristics of video social Who are the users of video social networking What else can video social do? 1. The market status of video social networking Generally speaking, "video social networking" refers to social networking based on "video". Video has two concepts here: one refers to the content style, and the other refers to the technical form. This will be elaborated on in the next chapter. Let's first summarize the five genres of "socialization" in the current market around the video field: 1. Live After the "Thousand Broadcasting War" in 2016-17, the Matthew effect of the live broadcast industry became prominent. In addition to having social attributes, the live broadcast form has gradually transformed from traditional show fields Phone Number List to subdivided vertical fields, and through "live broadcast +", new scenes are continuously integrated to meet new needs and drive the development of a series of upstream and downstream industries.,
Which has also created "Lipstick Brother" Li Jiaqi. 2. Hangouts After the failure of Meerkat, the originator of live broadcasting, the next product was Houseparty, which was popular in Europe and the United States for a while. The Houseparty mode is closer to the "discussion group" on QQ, which can randomly pull friends to open group chats. Another mode themed chat room can be understood as an upgraded version of the voice room. There are rooms and management, and users can choose to watch, use microphone, voice, and video. The above two modes are to meet the psychological needs of [video companionship] in the form of live broadcast. 3. Short video community A 15-second UGC short video represented by Douyin Kuaishou. Momo upgraded "Know me with video", Tencent restarted Weishi, Weibo launched stories... Giants have entered the market one after another, and short videos have become a standard infrastructure for a product.