Home page Articles Marketing How to Use Email Remarketing to Dominate the Inbox How to Use Email Remarketing to DominateImage Manipulation the Inbox Posted: 2020-12-18 I love email remarketing, using hyper-targeted funnels to gently nudge prospects away from open-minded indifference and into paying customers. As such, I've long lamentedImage Manipulation that Google Ads' only inbox placement, Gmail Ads (formerly "Gmail Sponsored Promotions"), couldn't be used in remarketing campaigns.
Email remarketing example for Gmail mobile ads I figured these expanding nuggets of copy, perched atop the Social and Promotions Image Manipulation tab, would be the perfect addition to existing Search/Display Network remarketing campaigns and email campaigns . Retargeted emails are a perfect addition to any email marketing strategy, an effective Image Manipulation way to engage prospects and existing customers in a familiar setting that is (relatively) ad-free. Poor me. Well, that all changed in November 2017 when Google decided to give the green light to Gmail remarketing. And now that it exists, it's time for you all to Image Manipulation start using it.
Today I'm going to walk you through how to expand your remarketing efforts into your prospects' inboxes. You will learn: How Gmail remarketing Image Manipulation differs from your regular remarketing campaigns Step-by-step instructions on implementing Gmail remarketing in your Google Ads (formerly AdWords) account Best practices for Image Manipulation Gmail ads But first, an introduction. What is remarketing? At its most basic level, remarketing is a catch-all term that refers to the process of serving ads to people who have previously visited your site, used your mobile app, or Image Manipulation engaged in offline activity.