On the other hand, many communication groups carry out a preliminary test to determine if the startup fits correctly with their business model and is worthy of said 'equity' since, a priori, it may be suitable for television but it is necessary to analyze which times, which audiences and which channels are the most suitable. MASTER IN MARKETING, SALES AND DIGITAL STRATEGY MANAGEMENT Learn to manage marketing from start to finish in an integrated way I'm interested! Examples of Media for Equity in Startups Sometimes the biggest difficulties that a Startup encounters are, on the one hand, the lack of investors and, on the other, the difficulty in making themselves known.
With the Media for Equity they kill two birds with one stone and, as we will see now, it is a first step to obtain investments from large companies or even Whatsapp Mobile Number List mergers within the same sector: Groupalia and Offerum. Groupalia, the online offers and discounts website, received an investment of 3.5 million euros thanks to the communication group Atresmedia and other investors.
Thus, media such as Antena 3, La Sexta and Onda Cero began to broadcast Groupalia. On the other hand, the Prisa group (which owns, among many others, Canal+ and El País) bought 15% of Offerum in 2013, through an exchange of shares and the integration of Planeo, a website that is also based on proprietary online offers. fast. Just this March, Groupalia and Offerum announced their merger to create an online services holding company from which several portals will hang. Although surely its alliance with the large communication groups has not been the main reason for the merger of Groupalia and Offerum, Media for Equity has been key to the current success of both companies. What is Media for Equity and how can it benefit your Startup - Groupalia TV advertisement Wallapop. The Spanish application of second-hand products received, in mid-2014, the investment of Atresmedia, Grupo Godó and Grupo Zeta as shareholders.